Patagonia & the Perfect Example

PIGroup — Mon, 02 Dec 2013 15:58:30 +0000

The Power of People Plugging Products Properly

When done the right way, brand ambassadors telling their stories are the most powerful testimonials. The genius behind the video is that the brand is totally inter-woven and nearly indistinguishable from the people who provide reviews and the sustainability to company stands for. We haven’t run into a better viral video.

Though it likely won’t be shared as much as a dancing baby or talking animal, the message and brand identity will connect with like minded viewers.

Have an idea for a website or interested in taking steps to improve your brand? Give us a call: Jacksonville 904.469.0444 or Atlanta 404.857.4469.

Some of our recent work can be viewed here: Clients

The post Patagonia & the Perfect Example first appeared on Performance Internet Group.

Tell Your Story – Branding Done Right

PIGroup — Wed, 01 May 2013 20:57:44 +0000

The old adage is that the better the content, the better the branding. In this case, a Hollywood budget to produce a 13 minute advertisement is wonderful to watch but few small companies have the budget for this medium. In this case, Damien Lewis and Co. sold Jaguar on the idea that a $92,000 car warranted this mini-movie.

The takeaway is, if you do peak the interest of your clients/customers (current or future), you’ll see more business likeability. It can be as simple as a Facebook share, referral, or review. It’s your job to tell your story while you are in contact with your client/customer. Now on to the ‘big budget’ ad:

The post Tell Your Story – Branding Done Right first appeared on Performance Internet Group.

Add of the Week | Performance Internet Group

Patagonia & the Perfect Example

The Power of People Plugging Products Properly

Some of our recent work can be viewed here: Clients

Tell Your Story – Branding Done Right