The old adage is that the better the content, the better the branding. In this case, a Hollywood budget to produce a 13 minute advertisement is wonderful to watch but few small companies have the budget for this medium. In this case, Damien Lewis and Co. sold Jaguar on the idea that a $92,000 car warranted this mini-movie.
The takeaway is, if you do peak the interest of your clients/customers (current or future), you’ll see more business likeability. It can be as simple as a Facebook share, referral, or review. It’s your job to tell your story while you are in contact with your client/customer. Now on to the ‘big budget’ ad: